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Should you use human translators or LLMs? Do you need a TMS? How long will it take? Every localization question starts with the same honest answer: it depends. But it's harder to trust that answer when the person giving it is also selling you something.

After a decade as a Localization Architect and 100s of trainings with 1,000s of developers, I’ve seen one myth repeated over and over: Software Localization is a technical problem. When code gets built around this assumption, the result is a Localization Tech Stack that annoys developers and Localization Professionals alike.